Michael Catalano on the dangers of over-hyping your activism:
When I first saw the linked truth.com ad, I was sitting in my living room with five teenage boys. At the end one of them said, “These commercials make me want to start smoking just to spite them.” The other boys laughed and agreed.
While you can certainly suggest making smoking "cool" led to people smoking, probably no more so than people scolding you not to. There is something gratifying about thumbing your nose at sanctimony.