The itinerary:
In the past year the directors and chief executives of groups such as WWF, Greenpeace, Friends of the Earth and the Soil Association have crisscrossed the globe, visiting the Falklands, Japan, Africa and Brazil.
The message:
Patrick Holden, director of the Soil Association: “I am deeply concerned about my flying. I am campaigning for a solution but I am still part of the problem.”
It takes a devoted man indeed to overcome such deep convictions and see to it that countries without effective mass communications, like Japan, America, and various European destinations, learn how really, really, bad it is to fly.
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